Confident.Composed. Editorial.
Agence Toujours was founded in Marrakech by three partners who wanted a fresh creative presence in Morocco with an international outlook.
Taste, with reasons.
Beautiful images alone do not communicate value. The brands we work with need to see taste, strategic thinking, adaptability and execution, all at once.
So we explain our decisions. Why this typeface, this location, this crop. A client should be able to repeat the reasoning to their own team.
We are precise rather than loud, and we would rather be interesting than impressive.
What a brand gets from us
Expertise
A professional team with clear thinking and considered execution. Plans you can follow, shoots that run on time.
Distinction
A fresh creative presence in Morocco, with an individual taste and an international outlook.
Trust
An agency that understands each brand and translates its identity into communication that holds together.
Value
A premium impression supported by the quality of our ideas, our process and our work. Nothing decorative.
How a project runs
Four stages, each with something written down at the end of it.
Listen
The brief, the references and what the brand already owns: its people, places, rituals and ambitions. We ask more questions than you expect.
Direction
Strategy and visual direction with the reasons attached. Palette, typography, tone of voice, the kind of images and the kind of words.
Production
Shoots, films, identity and editorial design, directed by the people who wrote the plan. Casting, locations, styling, light and the edit.
Publishing
Social content, templates and a publishing rhythm the team can keep. One recognisable framework, with room for the brand to breathe.
Sectors we currently work in
- Fashion
- Hospitality
- Luxury travel
- Events and weddings
- Fine jewellery
English is our working language, French the second. We write our own captions, direct our own shoots and answer our own emails, usually within a day.
Let us look at your brand together.
A short first conversation about where the brand is, where it is going and what it already owns.